What are some characteristics of a good product video?

• Animated videos with close-ups detailing the step-by-step functionality of how the product works

• Engaging graphics, transitions, and voiceover that highlight product features 

• In-depth explainer videos that address key pain points and faq’s for potential customers

• Real life examples, testimonial videos, and other forms of social proof that optimize viewer attention for a more compelling CTA (call-to-action)

When and how should I use product videos?

Have a new product to introduce (or reintroduce) to the world? Product videos are a great way to spread the word. That's why video marketing can work for both internal teams, like Sales and Customer Service, and your customer.

From promotion to professional training, using video content for product marketing increases your brand awareness in even the most crowded markets.

And with social media, there are whole new avenues for generating interest and education. With one video, you can produce shorter cuts for different social media platforms.