Corporate Video Tips to Make Your Video Stand Out

You may already know that a huge percentage of people use the internet to search for product or service-related videos before making a purchase. You know an even larger percentage of people watch at least one online video per day. You know video is an integral part of any effective media marketing strategy.

But do you know how to make your video stand out from the roaring crowd of videos produced by other media-savvy marketing teams?. We’ve put together a list of our eight favorite tips for creating an attention-grabbing, high -impact corporate video.

#1 Know Your Audience

The data-sphere is filled with media using a broad-spectrum, splatter- effect strategy that hopes to engage its target audience by speaking to everyone. A well-researched video with a definite point of view presents an excellent opportunity to create a sense of intimacy with the right audience, providing specific solutions to specific issues your target audience actually cares about. Find a production team that has helped countless clients use demographic research to create and speak to a distinct persona, and market to them.

#2 Respect Your Viewer’s Time

The key word here is succinct. Statistics have proven that you’re more likely to lose viewers if your video is longer than two minutes. Mark Twain once famously said, “I’d write you a shorter letter but I don’t have time.” Off topic material wastes everyone's time. Before going into production, invest the time and effort to hone your message. Include only the most salient points.

#3 Show Them, Don’t Tell Them

A laser-focused message complemented by engaging visuals is a sure bet for grabbing your viewers’ attention. Today, more than ever, companies are using media to show audiences how to use their products and services.

An otherwise intimidating or complex product is better explained with a video demonstration than a long email detailing its features.

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Plus, in today’s multilingual world, showing rather than telling is an effective way to overcome language barriers and reach a larger audience.

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An experienced team of experts can brainstorm with you about the best way to show your story in an attention-grabbing way. 

#4 Create a Wrinkle in Time

Consider time-lapse video. Talk about succinct! Talk about a genius show-me-don’t-tell-me strategy!  You can bend time in a way that immediately engages viewers and takes them from start to finish in a way few other genres can.

Who hasn’t been mesmerized by a well-produced time-lapse video on their social marketing feed?

#5 Tell Your Story

We are wired to use storytelling to make sense of the world. It’s one of the most effective ways to create emotionally engaging content. For example, research tells us that Millenials spend their dollars on brands with an unambiguous story that aligns with their values and perspectives.

Does your corporate video convey a clear message about your company’s culture and perspective on the world? Consider using video testimonials so existing customers can share their story to reassure potential buyers they can trust your brand.

Bottom line: if your story resonates with your audience’s viewpoint, you’ve created an immediate connection with them and they’ll be more open to hearing your message.